How to Build a Cash Funnel Using PLR

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When you’re marketing online using PLR,

you have a couple of options on

how you build your sales funnel

(cash funnel) to generate money.

Using only PLR.

 

One is to randomly set up pages

and links online where you hope to capture

the trust of the reader and make a sale.

 

The other method is more of a long-term

success option. One where you aren’t thinking

about a sale the very first time your

visitors meet you.

 

But where you build trust and enjoy a lengthy

relationship online with repeat sales.

 

To achieve this, you use what’s known

as a funnel.

A funnel is where you use content to introduce

your visitor to your work.

 

Then they fall into a slippery slope,

through a maze of communication

meant to create loyalty and close the deal.

 

Private Label Rights (PLR) is a great way

to build your cash funnel with ease.

You can use it all as is or tweak it

in any amount to have it represent you online.

 

The best thing to do is weave

your own personality into the mix.

 

Push and Pull Visitors to Your Site Using PLR

 

Marketers always talk about driving traffic to their site.

 

They use paid advertisements to get the job done,

but you don’t have to go that route if funds are limited.

You can use PLR to push visitors or

pull them into your site.

 

Let’s talk about pushing them first.

You can use private label rights articles

anywhere online that you’re able to post ideas

and content – and include a link

to any page on your website.

 

So for instance, you can go onto your Facebook

Fan Page or Google Plus, and share a portion

of your PLR piece and a link back to your site.

You might link to:

* Your contact page
* Your opt-in page
* Your About page
* A blog post, etc…

 

social media marketing

 

Using social media is not the only option, either.

You can also use any other free platform,

such as article directories that allow PLR

(or PLR that you’ve tweaked into a more unique article).

 

Or you might use a portion of your PLR

in a press release and submit that online

to drive traffic to your site.

 

Even on Guest Blogging, but Google

is becoming concerned

about this practice,

so if you do use this traffic generator,

be careful about how you play your game.

 

Pulling visitors to your site is a matter

of being consistent with your content creation.

Using PLR can cut your time dramatically.

 

You want search engine spiders crawling your site,

and part of their formula is checking to see

how often you deliver fresh content.

 

You can use PLR exclusively or mix it up

with original content that you create from scratch.

 

The more you post, the more

often spiders come back to index your content.

 

This can help you get ranked in search

results pages, which pulls visitors into your content.

 

You can buy any type of PLR for this purpose

– eBooks and reports that you break apart.

 

Articles and blog posts, and even email

autoresponders that you use for public

posts instead of inside emails.

 

All of this public content is going to be

competing with other buyers of your PLR.

 

So out of your funnel, this is

the most important part for you to edit.

 

You can do simple tweaks like alter the title,

and lightly change the wording – or you can

do a complete overhaul and rewrite it line by line,

using the PLR as a springboard only.

 

Either way, you shorten your time

for the task because the brainstorming,

researching, organizing and creation of the content

is already done for you.

 

Tempt them with a Great

Opt-In Offer

 

Once visitors arrive at your site,

you want to introduce them to your

opt-in offer and this is the perfect way

to shortcut your success by using PLR.

 

optin offer image

 

With an opt-

in offer, the

content

is not publicly scanned by search engines,

so there’s no need to worry about competition.

 

You simply pick an opt-in offer

that’s relevant to your niche,

from a high-quality PLR store of course,

and then add your name and links to it.

 

Convert it into a PDF, and upload it

as a free gift for your subscribers.

 

Learn how to craft an ebook

in minutes here.

 

You can use any PLR from 5 page

to any amount.

Remember that an opt-in offer should

show good value.

 

But at the same time,

leave enough opportunity open for you

to sell something to your audience, too.

 

If you can’t find any PLR reports fitting the bill,

try compiling articles into a report.

 

All it takes is five well-written articles to ensure

you have a report worthy of being

in an opt-in offer.

 

Go through and edit it for your voice

and style if you can.

You want to have everything to be a reflection

of your values and style.

 

But if you’re strapped for time,

just use it as is (as long as it’s quality).

 

Turn them from Prospects to

Customers with Convincing Emails

 

email picture

 

You can use PLR that’s

specifically designed

to work as email autoresponders.

 

Or, you can simply buy PLR articles

or blog posts and convert them

into email autoresponders.

 

You can even break up an eBook

and use it as snippets from the product

you’re selling.

 

These are teaser emails that are designed

to inform and educate the reader

(as well as showcase your expertise),

 

But not give everything away.

All you need is a 3-10 day

autoresponder to convert into sales.

 

PLR can also work for daily

or weekly emails.

 

Just to help you stay in touch

with your subscribers on

a regular basis.

 

You can grab a high-quality PLR pack

of 52 articles and queue up one per week

for a whole year!

 

Just make sure that if you promote

something within your emails,

you keep tabs on whether or not

it’s active.

 

Sometimes a product seller will take

product down and you won’t know it –

so you’ll be sending subscribers

to a down page.

 

Deliver Your Subscribers to the Cash

Funnel Page

 

Your emails and other content should

deliver your visitors and subscribers

to the sales pages you’ve set up

to generate cash for you.

 

You can use a PLR eBook as the item

you’re selling to the public,

usually without passing along the

PLR rights to others.

 

This also doesn’t have to be edited heavily

because it’s a downloadable product

for your customers,

and not something public for the search

engine spiders.

 

Sometimes you can find PLR eBooks

that come with a sales copy in PLR form.

Now this would need to be tweaked.

 

It’s easy to do, rearranging headings

and benefits.

Go through line by line and see

how much you can alter on it.

 

Saying the same thing, but in a

slightly different way.

 

One way you can change things up

is to create a bonus section where

your bonuses are something unique.

 

Because you’re using a report you created

or a PLR report you got that was

separate from the original PLR pack.

 

So you can add the text for

that bonus to our sales page

and no one else will have that on theirs.

 

Just make sure the sales copy reflects

any changes you may make to the PLR

eBook if you go in heavily editing it.

 

Rack Up Repeat Sales with

Follow Up Content

 

One sale is great!

But your real money is made when

you turn a paying customer into a loyal

repeat customer.

 

To do this using PLR, you’ll need

to work out a few details.

 

The first thing you need to do is

space the next introduction of a product

for sale nicely.

 

Every niche will be different,

so test your audience to see when

they’re most likely to make a second

purchase with you.

 

It might be a month, a week – or

even the very next day!

 

The next thing you need to do is

find other products to promote to them.

 

The best way to go about this is

to buy other good products from

the same service provider.

 

This way, you maintain the voice

and quality within the sales funnel.

 

But even if you can’t find something there,

you can promote other products to them that

you bought from other PLR providers,

or wrote yourself!

 

Make sure the content is relevant,

and that it complements the original

purchase nicely.

 

For instance, if you sold a diet plan eBook,

the first time around, sell them

an exercise course the next time.

 

If you’re in the Internet Marketing niche,

you could promote one item such as a

blogging course.

 

Then promote things like:

* A video marketing course
* A podcast course
* A freelance course
* An affiliate marketing course…and so on.

 

If you want unique items,

but want to pay less than

what a ghostwriter charges,

 

try finding a ghostwriter who

charges a lot less if you have

them simply rewrite existing content

in new words.

 

Buy a good PLR funnel – the whole

package with articles, emails, reports,

and more – and have them create

a unique voice for your niche

leadership needs.

 

This will free up a lot of your time

and allow you to work on more

pressing matters!

 

Have been struggling to create

sales funnels using Plr?

Let me know in the comments below!

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