When you’re marketing online using PLR,
you have a couple of options on
how you build your sales funnel
(cash funnel) to generate money.
Using only PLR.
One is to randomly set up pages
and links online where you hope to capture
the trust of the reader and make a sale.
The other method is more of a long-term
success option. One where you aren’t thinking
about a sale the very first time your
visitors meet you.
But where you build trust and enjoy a lengthy
relationship online with repeat sales.
To achieve this, you use what’s known
as a funnel.
A funnel is where you use content to introduce
your visitor to your work.
Then they fall into a slippery slope,
through a maze of communication
meant to create loyalty and close the deal.
Private Label Rights (PLR) is a great way
to build your cash funnel with ease.
You can use it all as is or tweak it
in any amount to have it represent you online.
The best thing to do is weave
your own personality into the mix.
Push and Pull Visitors to Your Site Using PLR
Marketers always talk about driving traffic to their site.
They use paid advertisements to get the job done,
but you don’t have to go that route if funds are limited.
You can use PLR to push visitors or
pull them into your site.
Let’s talk about pushing them first.
You can use private label rights articles
anywhere online that you’re able to post ideas
and content – and include a link
to any page on your website.
So for instance, you can go onto your Facebook
Fan Page or Google Plus, and share a portion
of your PLR piece and a link back to your site.
You might link to:
* Your contact page
* Your opt-in page
* Your About page
* A blog post, etc…
Using social media is not the only option, either.
You can also use any other free platform,
such as article directories that allow PLR
(or PLR that you’ve tweaked into a more unique article).
Or you might use a portion of your PLR
in a press release and submit that online
to drive traffic to your site.
Even on Guest Blogging, but Google
is becoming concerned
about this practice,
so if you do use this traffic generator,
be careful about how you play your game.
Pulling visitors to your site is a matter
of being consistent with your content creation.
Using PLR can cut your time dramatically.
You want search engine spiders crawling your site,
and part of their formula is checking to see
how often you deliver fresh content.
You can use PLR exclusively or mix it up
with original content that you create from scratch.
The more you post, the more
often spiders come back to index your content.
This can help you get ranked in search
results pages, which pulls visitors into your content.
You can buy any type of PLR for this purpose
– eBooks and reports that you break apart.
Articles and blog posts, and even email
autoresponders that you use for public
posts instead of inside emails.
All of this public content is going to be
competing with other buyers of your PLR.
So out of your funnel, this is
the most important part for you to edit.
You can do simple tweaks like alter the title,
and lightly change the wording – or you can
do a complete overhaul and rewrite it line by line,
using the PLR as a springboard only.
Either way, you shorten your time
for the task because the brainstorming,
researching, organizing and creation of the content
is already done for you.
Tempt them with a Great
Once visitors arrive at your site,
you want to introduce them to your
opt-in offer and this is the perfect way
to shortcut your success by using PLR.
With an opt-
in offer, the
is not publicly scanned by search engines,
so there’s no need to worry about competition.
You simply pick an opt-in offer
that’s relevant to your niche,
from a high-quality PLR store of course,
and then add your name and links to it.
Convert it into a PDF, and upload it
as a free gift for your subscribers.
Learn how to craft an ebook
in minutes here.
You can use any PLR from 5 page
to any amount.
Remember that an opt-in offer should
show good value.
But at the same time,
leave enough opportunity open for you
to sell something to your audience, too.
If you can’t find any PLR reports fitting the bill,
try compiling articles into a report.
All it takes is five well-written articles to ensure
you have a report worthy of being
in an opt-in offer.
Go through and edit it for your voice
and style if you can.
You want to have everything to be a reflection
of your values and style.
But if you’re strapped for time,
just use it as is (as long as it’s quality).
Turn them from Prospects to
Customers with Convincing Emails
You can use PLR that’s
to work as email autoresponders.
Or, you can simply buy PLR articles
or blog posts and convert them
into email autoresponders.
You can even break up an eBook
and use it as snippets from the product
These are teaser emails that are designed
to inform and educate the reader
(as well as showcase your expertise),
But not give everything away.
All you need is a 3-10 day
autoresponder to convert into sales.
PLR can also work for daily
or weekly emails.
Just to help you stay in touch
with your subscribers on
a regular basis.
You can grab a high-quality PLR pack
of 52 articles and queue up one per week
for a whole year!
Just make sure that if you promote
something within your emails,
you keep tabs on whether or not
Sometimes a product seller will take
product down and you won’t know it –
so you’ll be sending subscribers
to a down page.
Deliver Your Subscribers to the Cash
Your emails and other content should
deliver your visitors and subscribers
to the sales pages you’ve set up
to generate cash for you.
You can use a PLR eBook as the item
you’re selling to the public,
usually without passing along the
PLR rights to others.
This also doesn’t have to be edited heavily
because it’s a downloadable product
for your customers,
and not something public for the search
Sometimes you can find PLR eBooks
that come with a sales copy in PLR form.
Now this would need to be tweaked.
It’s easy to do, rearranging headings
Go through line by line and see
how much you can alter on it.
Saying the same thing, but in a
slightly different way.
One way you can change things up
is to create a bonus section where
your bonuses are something unique.
Because you’re using a report you created
or a PLR report you got that was
separate from the original PLR pack.
So you can add the text for
that bonus to our sales page
and no one else will have that on theirs.
Just make sure the sales copy reflects
any changes you may make to the PLR
eBook if you go in heavily editing it.
Rack Up Repeat Sales with
Follow Up Content
One sale is great!
But your real money is made when
you turn a paying customer into a loyal
To do this using PLR, you’ll need
to work out a few details.
The first thing you need to do is
space the next introduction of a product
for sale nicely.
Every niche will be different,
so test your audience to see when
they’re most likely to make a second
purchase with you.
It might be a month, a week – or
even the very next day!
The next thing you need to do is
find other products to promote to them.
The best way to go about this is
to buy other good products from
the same service provider.
This way, you maintain the voice
and quality within the sales funnel.
But even if you can’t find something there,
you can promote other products to them that
you bought from other PLR providers,
or wrote yourself!
Make sure the content is relevant,
and that it complements the original
For instance, if you sold a diet plan eBook,
the first time around, sell them
an exercise course the next time.
If you’re in the Internet Marketing niche,
you could promote one item such as a
Then promote things like:
* A video marketing course
* A podcast course
* A freelance course
* An affiliate marketing course…and so on.
If you want unique items,
but want to pay less than
what a ghostwriter charges,
try finding a ghostwriter who
charges a lot less if you have
them simply rewrite existing content
in new words.
Buy a good PLR funnel – the whole
package with articles, emails, reports,
and more – and have them create
a unique voice for your niche
This will free up a lot of your time
and allow you to work on more
Have been struggling to create
sales funnels using Plr?
Let me know in the comments below!